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Starting an Online Casino Company
Do you want to start an online casino company? If YES, here is a complete guide to starting an online casino business with NO money and NO experience.
Okay, so we have provided you an in-depth sample online casino business plan template. We also took it further by analyzing and drafting a sample online casino marketing plan backed up by actionable guerrilla marketing ideas for online casino businesses. In this article, we will be considering all the requirements for starting an online casino business. So put on your entrepreneurial hat and let�s proceed.
Why Start an Online Casino Company?
First things first, when it comes to starting an online casino you must first own a website. Your website is the platform through which you can run your business. Since it involves financial transactions, you must build a website that is free from hackers.
Of course, it is a difficult task, because hackers improve on their games daily. Nonetheless, your website manager should always fortify your webpage to make it impossible for them to breakthrough it. Also, ensure that you build a website that has language options. Another invaluable advice for you is that you chose a thorough bred professional website designer and manager to help you build and handle your website.
Chances are that whilst on the internet you might have been to a casino site before. The advent of the internet gave birth to the Online Casino. It actually started around 1994/1995, and prior to this time people who gambled went to Casinos around them to play their games.
The good news is that you don�t need to visit the popular Las Vegas to play that game which you so desire. This is because you can now play it right from your internet device from any part of the world while making some cool cash.
Starting an Online Casino business is not so much a difficult task as most people think, especially if you are in a country where the legislation is easy for such industry. No doubt starting an online casino would require that you meet certain standards.
So, if you have done the relevant ICT training, then you might want to venture into this business. If you have been tinkering with starting your own online casino company but do not know how to go about it, then you should read through this article to get the needed guide.
Starting an Online Casino Company � A Complete Guide
Industry Overview
The global casino and online gambling industry is made up of legal online gaming on casino-type games and gambling facilities that offer table wagering games and other gambling activities, such as slot machines. These establishments often provide food, beverage and lodging services.
If you are a key watcher of the Global Casinos and Online Gambling industry, you will agree that the industry has brought a major shift in the industry�s key markets. More precisely, the last five years has indeed signaled a swing of revenue growth from the United States toward Asia.
Despite the fact that new markets in the United States are opening up as state governments look for more sources of revenue, the swing in revenue toward Asian markets has increasingly gained permanency for players in the industry. In the coming years, the industry performance is expected to continue to improve howbeit slowly and economic volatility in China is expected to continue to hamper the revenue growth for the industry.
The Global Casinos and Online Gambling industry will continue to experience growth in all parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, India, Australia, South Korea, Japan, China et al.
Interesting Statistics About the Online Casino Industry
Statistics has it that in the United States of America alone, there are about 5,324 licensed and registered casinos and online gambling companies scattered all across the length and breadth of the country and they are responsible for employing about 2,194 employees.
The industry rakes in a whooping sum of $278 billion annually with an annual growth rate projected at 2.0 percent within 2011 and 2016. The organizations that are leaders in the industry are; Las Vegas Sands Corporation and SJM Holdings Limited.
A recent report published by IBISWorld shows that the Global Casinos and Online Gambling industry has a moderate level of capital intensity. The report stated that the industry is a personal service and hospitality industry that requires face-to-face contact for functions such as table betting and servicing slot machines.
It also requires significant labor input in areas such as food and beverage service, cleaning and maintenance. The report further stated that a significant capital investment in building and equipment is required to establish a gaming facility. This includes slot machines, gaming tables, bars, restaurants and security systems. Industry clients typically visit casinos to gamble, watch live entertainment, dine at a restaurant and shop at boutiques.
Some of the factors that encourage entrepreneurs to start their own online casino companies are the growing patronage of online casinos by internet users, and of course the fact that the business is easy to set up and if the right structure is put in place, it will only require minimal workforce and minimal supervision.
Over and above, starting an online casino company requires professionalism, a good grasp of gambling and how the ICT industry works. Besides, you would need to get the required certifications and license and also meet the standard expected for players in the industry in the United States. The industry is heavily regulated to guide against fraud and criminality.
Starting an Online Casino Company � Market Research and Feasibility Studies
Demographics and Psychographics
The demographic and psychographics composition of those who patronize online casino sites are not restricted to people in your immediate community or state, but it cut across adults of all genders who have internet access and perhaps a credit card facility all across the globe.
So, if you are looking towards defining the demographics for your online casino company, then you should make it all encompassing. It should include men and female most especially people over 18 years old from all across the globe.
List of Niche ideas Within the Casino Industry That You Can Specialize in
Although most online casino companies tend to operate a general online gambling business that involves every business activity that a standard online casino company is expected to offer. That is why it seems that there are no niche areas in the industry.
But on the other hand, some online casino companies may decide to also be involved in operating licensed casino gaming facilities alongside operating online legal gaming facilities.
The Level of Competition in the Online Casino Industry
The level of competition in the online casino industry does not in any way depend on the location of the business since all online casino companies can operate from any part of the world and still effectively compete in the global market.
When it comes to the online casino business, distance is never a barrier when competing for clients since the world-wide web is a great leveller. What most online casino patrons want is safe, secured and seamless platform that can guarantee fast payment, hence they are ready to patronize any online casino company no matter the part of the world they operate from as long as they have good track record and can pay winners as at when due.
But over and above, there are several online casino companies scattered all around the United States and in the cyber space. So, if you choose to start your own online casino company in the United States, you will definitely meet stiffer competitions not only amongst online casino companies in the United States, but also all over the globe. Besides, there are larger online casino companies that determines the trends in the industry and you should be ready to compete with them for clients.
List of Well Known Brands in the Online Casino Industry
In every industry, there are always brands who perform better or are better regarded by customers and the general public than the others. Some of these brands are those that have been in the industry for a long while and so are known for that, while others are best known for how they treat their patrons.
These are some of the leading online casino companies/brands in the United States of America and also in the globe;
- Vegas Paradise Casino
- Jackpot City
- Spin Palace
- Jackpot Paradise Casino
- Cloud Casino
- 32 Red Casino
- Insta Casino
- Gaming Club
- Lucky Nugget
- Mr Green
- Cabaret Club Casino
- BGO Online Casino
- Ruby Fortune Casino
- Royal Vegas
- Luxury Casino
- Crazy Vegas Online Casino
- Platinum Play
- River Belle Casino
- PartyCasino
- 7Sultans
Economic Analysis
Online casino is one of those innovations borne out of the need for casinos and gambling companies to reduce cost of operation and maximize profit via the world-wide web. Online casino makes it possible for companies to cut down on overhead costs by conducting casinos and online gambling related aspects of their business virtually.
As an aspiring entrepreneur who is looking for a business that requires less stress and perhaps minimal start-up capital to start, then you can consider starting an online casino company. The cost of running a standard online casino company when compared to the turnover you get can be poles apart (this is applicable when you have been able to establish your feet in the industry and you have loads of online gamblers visiting your sites on a regular basis).
Entrepreneurs that venture into online casino business can as a matter of fact start the business from their home and still make headway in the business. One thing is certain when it comes to the online casino business and most internet based businesses, you are sure of making profit when loads of people patronize your site.
As a matter of fact, the cost of running the business process from start to finish could be restricted to the cost of making phone calls, transportations and internet subscriptions, PR and in some cases materials such as fliers and handbills et al. With that, it is easier to place a projection on the profit you are likely going to make if you are able to successfully get a clear figure of the number of patrons that patronize your online casino sites per month or per day et al.
Starting Your Online Casino Company from the Scratch versus Buying a Franchise
When it comes to starting a business of this nature, it will pay you to start from the scratch as against buying a franchise.
Unfortunately, you can hardly find a franchise of an online casino company to purchase meaning that if you want to own an online casino website/business, then you must be ready to start from the scratch. This is so because the business is east to start if you have the required expertise and it is still pretty much thriving and there are loads of opportunities available to aspiring entrepreneurs that are interested in the industry.
The truth is that it will pay you to start your online casino company from the scratch. Starting from the scratch will afford you the opportunity to conduct thorough market survey and feasibility studies before launching the business.
Please note that most of the big and successful online casino companies around started from the scratch and they were able to build a solid business brand. It takes dedication, hard work and determination to achieve business success and of course you can build your own online casino company brand to become a successful brand with active patrons visiting your gaming platform from all across the length and breadth of the United States of America and other countries of the world.
Possible Threats and Challenges You Will Face When Starting an Online Casino Company
If you decide to start your own online gambling and casino company today, one of the major challenges you are likely going to face is the presence of well established online gaming and casino companies who are offering same services that you intend offering. The only way to avoid this challenge is to create your own market.
Some other threats that you are likely going to face as an online gaming and casino company operating in the United States are unfavourable government policies, the arrival of a competitor within your location of operation and global economic downturn which usually affects purchasing/spending power. There is hardly anything you can do as regards this threats other than to be optimistic that things will continue to work for your good.
Starting an Online Casino Company � Legal Matters
Best legal entity to use for a casino business
When considering starting an online gaming and casino company, the legal entity you choose will go a long way to determine how big the business can grow; some online gaming and casino company design their business and services for regional/community market, some for national market, while others are for international market.
Generally, you have the option of either choosing a general partnership, limited liability company which is commonly called an LLC, or a sole proprietorship for a business like online casino. Ordinarily, general partnership should have been the ideal business structure for a small scale online gaming and casino company especially if you are just starting out with a moderate start up capital.
But people prefer limited liability Company for obvious reasons. As a matter of fact, if your intention is to grow the business and have patrons from all across the United States of America and other countries of the world, then choosing general partnership is not an option for you. Limited Liability Company, LLC will cut it for you.
For example, setting up an LLC protects you from personal liability. If anything goes wrong in the business, it is only the money that you invested into the limited liability company that will be at risk. This is not so for sole proprietorships and general partnerships. Limited liability companies are simpler and more flexible to operate and you don�t need board of directors, shareholders meetings and other managerial formalities.
These are some of the factors you should consider before choosing a legal entity for your online gambling and casino company; limitation of personal liability, ease of transferability, admission of new owners, investors� expectation and of course taxes.
If you take your time to critically study the various legal entities to use for your online casino and gaming company, you will agree that limited liability company; an LLC is most suitable. You can start this type of business as limited liability company (LLC) and in future convert it to a �C� corporation or an �S� corporation especially when you have the plans of going public.
Upgrading to a �C� corporation or �S� corporation will give you the opportunity to grow your online gaming and casino company so as to compete with major players in the industry; you will be able to generate capital from venture capital firms, you will enjoy separate tax structure, and you can easily transfer ownership of the company; you will enjoy flexibility in ownership and in your management structures.
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